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Ruling comes after a challenge from P&G related to Degree Advanced Antiperspirant.
May 8, 2024
By: Christine Esposito
Editor-in-Chief
In a challenge brought by The Procter & Gamble Company, BBB National Programs’ National Advertising Division (NAD) recommended that Unilever United States, Inc., in connection with its Degree Advanced Antiperspirant discontinue express and implied claims that Degree Advanced completely prevents underarm sweat and sweat marks during intense exercise sessions. NAD also said that Unilever should modify its “Samuel” commercial to avoid conveying the message that all Degree Advanced antipersp...
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